Professional vs. Personal

Creating business cards 

Front of the card

When making a business card i wanted mine to be simple and to focus more on the information about where i was working then having a lot of graphics

I did this by making a simples flower outline to make it cute and classy while just putting my name in a teal color to give it a little more pop

Professional Back

Because the front was very simple I wanted to keep the back of the card the same way just with the information with my internship and contact info

Screen Shot 2015-03-30 at 1.07.16 PM
Screen Shot 2015-03-30 at 1.07.01 PM

Screen Shot 2015-03-30 at 1.07.25 PMScreen Shot 2015-03-30 at 1.07.36 PMPersonal Business card front and back

The personal one i wanted to be more creative and not overwhelming so i put a lot of emphasis on the font so that people were drawn to the saying, then complemented it with a simple graphic and small corner graphic on both sides

3 essentials of Graphic Design

Using the Graph

One of the best ways to maintain order and organization when graphically designing something is by using the graph system. This provides an easy tool that allows pictures, graphics and texts to be spaced out and in a manner that looks visually appealing. When dealing a design that has a lot going into it such as a magazine, this tool becomes especially helpful because it allows the design to have all of the pieces without looking clutterd and crowded.

Creating your Identity Through Design 

When creating your own design you need to keep in mind the importance of a logo and logotype because it says a lot about your brand and design.

With that said there is three logotypes that should be followed:

  1. abstract
  2. iconize /combine visual elements
  3. memorable and fast reading graphic representation
  4. In order for these logotypes to look abstract, iconize and be memorable they need to go through a process…

The three different steps include:

distill ( determining what ideas are most worthy of investigation)
translate ( graphically transforming the selected elements)
formalize visual consistency ( all the parts of the identity must be brought to visual agreement)

** we see this application mostly in business card designs**

Critique and analysis 

This is one of the most important parts of graphic design because it is being able to have a eye for design, know what looks good and being able to investigate other works and designs to get ideas to build off of. When you investigate and get ideas from other works of art it helps foster your creativity because it gives you ideas that you normally would not of thought of.

these three steps are equally important steps to being a great graphic designer 

Make it Pretty

Appearance

We are all attracted to things that are visually appealing, colorful, pretty fonts, graphic designs, cool shapes etc. and we instantly gravitate towards the stuff that has all of these things.

This is why it is so important for bloggers not only to work on the content of their blog but also its appearance because that is initially what the viewer is drawn to at first

A lot of work is done by graphic designers to make their pictures, adds, blogs ect seem more visually appealing:

One of the techniques that is used is typography: this is the art and technique of arranging type to make written language readable and beautiful. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs

Screen Shot 2015-03-24 at 12.52.02 AM

  • it is used by  typesetters, compositors, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, clerical workers

Another technique that is used is contrast:

  • refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama.
  • there are many different layouts you can choose from, choose a layout that is most fitting for you and the art/ blog you create
  • make sure it is legible, creative and visually appealing

Screen Shot 2015-03-24 at 12.54.29 AM

Layout design:

  • is the part of graphic design that deals in the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.Screen Shot 2015-03-24 at 1.03.15 AM

Michel Foucault

Michel Foucault (1226-1884) :  

Screen Shot 2015-03-17 at 12.23.49 PM

French, modern Philosopher that focused his interest in:

1. Knowledge

2. Power 

3. Language 

In his article “the Discourse of Language” he talks a lot about how we should be communicating, formatting, and inventing the messages we want people to receive.

His article emphasizes the fact that language is very important and also can have a lot of harm. Words one of our most powerful and dangerous tools because there is such a variety of what can be said, how it can be used as well as how language can be interpreted. That is why he talks a lot about the exterior rules of exclusion-

“rules we place on discourse to control it, impositions we place on what is said by whom/ if it accepted as true. “

Look at where we are now and how technologically advanced we are, we have new ways of communicating such as various forms of social media, blogging etc. that meaning of language and discourse can be easily misinterpreted.

Also having more technology it is easy to not put a face to what is being said, undermining the truth of what is being said and he believes that truth is

” formed by whom, in what context, what is included/ excluded”. 

Michel Foucault has made me realize how much our discourse defines us and our character. We are what we say, how we act, how we react and we are trusted based on our abilities to say the truth. With that said he also makes a clear point to mention that not everything we hear is the truth and that we should not limit our knowledge by believing everything we hear. For example, with the internet we tend to believe a lot of things we initially read because we rely to much on convenient information. While we have these new resources that provide us with new extensive information, we cannot let it impact our own knowledge (things that we figure out for ourselves) . Knowledge is all about finding the truth and your own truth, which means we must expand our minds past the things we hear.